Logic, emotion and closing the sale. When people buy something they firstly connect emotionally with the sale before following logical steps to ensure if is the right thing for them.
Have you ever fell in love with something and then spent weeks going back and forth in your mind if you should buy it. This is commonly referred to as “analysis paralysis”. That’s the logic kicking in right there.
When selling a product or offering an opportunity to someone, it’s so important to appeal to both.
“Logic makes people think; emotion makes people act”
Common sense then to use both, right?
Hope this helps!
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