Dear Friend,

If you’re reading this then that means you’re interested in finding out more about working with Dan & Liz on a one to one basis. We’re told that this is the time we are supposed to ’sell’ you on why we are the right coaches for you, but honestly … 

This Might Not Be For You.

And this isn’t some form of ‘reverse psychology’ to put you off and build trust with us. That’s not our style at all.

The real reason we say it is because when some people see the word “coaching” …they immediately think of “12 week transformations programme costing tens of thousands” …and that’s not really what either of our personal coaching is all about.

See, the main reason people work with us on a one to one (or even two to one) is NOT because they want to chase another shiny ball, with a quick fix boost and a 90 day sprint of activity doing more of the same.

Of course our clients do get a quick boost and many have been known to sprint for more than 90 days to grow, but the real reason they join is to get one thing … 

A Road To Freedom.

They don’t want to hear the same thing they’ve heard 1,000 times already. 

They don’t want the latest algorithm “hack” or script.

Instead, they want clarity and focus. They want to grow their business in a simple, efficient and cost effective way in a way that works for them.

Basically, they want us to figure out exactly what they should do …and then help them do it.

We call it …

The “FFS Effect”

Since 2017, we have been working with businesses just like yours and there is one problem they all share. 

And after coaching over 2600 people personally, in just a few minutes we can see what the problem in your business is, saving you years of heartache …

From Feeling Trapped 

To Total Freedom

Take our client (and now friend), Pam, for example. 

We first met her in 2017 and she was feeling fed up and frustrated from her business.

She’d had some success …was making pretty good money …but she was tired of travelling all over the country to meet prospects after exhausting her local market.

Can you imagine? Having a business that’s making money and appearing successful but being trapped in a cycle of over spending and negative self doubt. Awful!

She was working 24/7 trying to bring in extra sales …and it was almost working…but she was close to having a breakdown due to fatigue. She knew this couldn’t last forever (And as a new mum she was desperate to spend more time with her little man)

Anyway – turns out Pam’s “thing” could be fully transferred to being online. Which meant she could earn more profit and spend less hours working.

When we told her she said, “Oh for f*cks sake why couldn’t I see that?”. Hence why we call it the “FFS Effect”.

We helped her uncover the problem, fix it and fast forward to today …she’s completely changed her business model from offline to 95% online, she has more revenue than ever, and she has now launched a brand new coaching business as her 4th income stream.

She said herself, if it wasn’t for us, none of that would have ever happened.

Went from 100% OFFLINE to 95% ONLINE, Then Grew it By 300%

You’re probably wondering “How are results like this possible?” and “Would this work for me?”. These are great questions and we will answer them now for you.

First of all, this is not like anything you will have seen before.

When creating this programme, it would be fair to say, we ripped up the coaching playbook.

We didn’t want to offer the same as everyone else because the coaching model in our opinion is fundamentally broken … We’ve been through it ourselves … We’ve invested a multiple six figure amount going through the standard coaching model and continued to fail despite our best efforts. It’s a system made by the top 1% for the top 1% but sold to us as the ‘only way’. We knew there was a better way.

First of all, this is a year long coaching “commitment”.

We don’t believe in quick fixes and short term solutions… Think about it, if a business takes 3 to 5 years to build… A traditional 12 week coaching programme is just 4.6% of that. Regardless of the quality of the coaching, the time commitment simply isn’t long enough. We’ve seen multiple people burn through cash hiring coach after coach after coach. All teaching their ‘method’ as the way meaning your business is re-built from scratch every few months and never actually moving forward. It takes time to build a business and we want to give you our time, to support and mentor you.

We are also strong believers in mastermind support groups. Which is why we’ve included 4 mastermind coaching groups for you. These start once every 3 months and last 6 weeks… These are a great way to connect with likeminded people and help you to work harder as part of a group with extra accountability.


Same Same But This Is Different

As you can see, this coaching mastermind has been created with you in mind.

Like Dawn, when she joined, she needed a quick start to business to begin making money immediately after being let down by multiple coaches in the past. She used 3 of her 12 coaching sessions in the first two weeks… This helped her generate enough revenue in her business to cover her payment for coaching for an entire year.

Dan signed up… In his first call he said he learned more in 45 minutes with me then he had in 12 weeks of coaching with a ‘well known’ coach who he had paid several thousands more to.

Deirdre had huge dreams to launch her very own coaching business. She had been working hard to build her network Marketing business for 4 years but felt stuck, unappreciated and unsure of what to do next. In less than a month she created her very first coaching offer… In just a few days she became a fully booked (and in demand) life coach after just 1 launch.

Vera wanted to become a fully booked hair and makeup artist. She had been getting her daughter to use social media to advertise her work on her behalf as she didn’t have a clue where to start. Imagine that … her 13 year old daughter was having to show her what to do. Through our time together she learnt clear, easy to follow steps that doubled her makeup business revenue in a matter of months. 

Katie’s business started with zero revenue and a mountain of debt. Just 12 months later she was making nearly £10,000 a month. She told me she had learnt more practical, hands-on tools than when she received her PHD but was never taught how to run a profitable business. Now, she is able to work from home and control her own schedule which is particularly valuable as she has a 7 month old and an 7 year old.

They Wanted To Be Successful But Couldn’t Figure It Out

You may have noticed they all had one thing in common.

They wanted to be successful but couldn’t figure out how. Their willingness was there. So too was the effort and financial investment. It wasn’t for lack of trying on their part that’s for sure.

After they began working with me… Within weeks they all achieved incredible, life-changing results by taking action from my advice.

Does That Sound Like Something You Want?

If it is, we can help you. But we must tell you everything else first.

Creating a freedom based business so you can work when you want, how you want and with who you want – isn’t as easy as it looks. And this coaching will require your absolute commitment to both us and yourself.

This is why, for this to really work, we need to work with you 12 months. If you’re still interested, let us tell you more

Here’s What I’ve Got

What we told you about is called Road To Freedom Coaching. We’d love for you to join us. 

Our entire focus is helping you to create a business which gives you freedom and happiness. We do this by following the Rule Of One. We work on a part of your business, make sure it’s right, finish it. Then move on to the next step.  We’ll work together via phone call with 12 sessions over 12 months – when those calls happen is completely up to you.

Some clients choose one per month. Some use 6 in the first 6 weeks followed by once every 2 months. You’re in control. 

This Is How it Works

We’ve created an application process to help us get to know you better, here’s how it works: 

1. You’ll see the link to the application at the bottom of this letter. 

2. After you fill it out, we’ll review it personally. 

3. If we think we *might* be a good fit, either Dan or Liz will arrange a call with you. That will be maybe 30 minutes and if we think we’re a good match, we’ll invite you to work with either one of us (or both if suitable).

If you feel like this is right for you, click the “Apply Now” link below and fill out an application before the remaining spots fill up and you miss out on this opportunity for good.

Thank you for taking the time to read this so far.

Much Love,

Dan & Liz Clarke