Iubenda — Privacy and cookie policy generator.

You don’t need a degree in computer science to customise your website, but it does help to have some semblance of control. These themes are free and make it easy to change things on the fly.

Destin Basic — Lightweight and fully responsive theme.

Editorial — An ultimate, responsive, magazine-style free WordPress theme.

Fortunato — Modern and minimalist responsive theme with a large column in the center of the screen.

Hemingway — Responsive two-column theme that features a parallax scrolling effect and custom options for colors, logos and widgets.

Hitchcock — Minimal portfolio theme for designers, photographers and other creatives.

Hueman — Fully responsive, unique theme that’s great for blogs.

Various free plugins for WordPress to optimise your website.

Akismet — Checks your comments to see whether they look like spam.

Beaver Builder — Page builder plugin for WordPress.

Broken Link Checker — Checks your posts, comments, and other content for broken links and missing images.

Classic Editor — Official plugin maintained by the WordPress team that restores the previous “classic” WordPress editor and the “Edit Post” screen pre-Gutenberg.

Cloudflare — WordPress plugin ensures your WordPress blog is running optimally on the Cloudflare platform.

Coming Soon Page by Seed Prod — Create simple “coming soon” and maintenance mode pages. Free and pro versions available.

Disqus — Blog comment hosting service for websites and online communities.

Duplicate Post — Clone posts of any type or copy them to new drafts for further editing.

Easy Digital Downloads — Easily sell digital downloads through WordPress with this complete digital downloads management plugin.

Feed Them Social — Custom feeds for Facebook pages, groups, album photos, videos, Twitter, Instagram, Pinterest and YouTube on pages and posts.

Google Analytics — Integrates Google Analytics with your WordPress website.

iThemes Security — WordPress site security plugin.

Jetpack — Tools to increase traffic, view stats, speed up site, add a contact form, protect yourself from hackers and more.

Ninja Forms — Free form builder.

Pretty Links — Shrink, cloak, track, organize and share short links using your domain name. Free and pro versions available.

Shortcodes Ultimate — Create tabs, buttons, boxes, different sliders and responsive videos.

TablePress — Create and manage tables. Embed tables into blog posts, pages, and more.

The Events Calendar — Event management system that offers paid add-on tools to sell tickets, integrate with your theme and more.

UpdraftPlus — WordPress backup plugin. Free and paid versions available.

W3 Total Cache — WordPress Plugin that improves site performance and user experience via caching.

WooCommerce — E-commerce toolkit that helps you sell anything beautifully.

WordFence — Firewall and security scanner.

Yoast SEO — Refine and modify your site SEO settings.

WP Limit Login Attempts — Limits rate of login attempts and blocks IP temporarily (up to 10 minutes).

WP-DB Manager — Optimise/repair/backup/restore WordPress site database, delete backup database, drop/empty tables and run selected queries.

WP-PageNavi — Adds advanced paging navigation interface to your WordPress site.

Need your complete site built? Just a quick fix? Hosting down? Did you break something? Here you’ll find a variety of website developers or reliable tech support companies to jump in and help!

Alchemy + Aim — Website design and development firm also offering strategy services.

Balsamiq — Rapid wireframing tool that reproduces the experience of sketching on a whiteboard.

BrowserStack — Test your website for cross-browser compatibility on real browsers. Instant access to multiple desktop and mobile browsers.

BugHerd — Bug and issue tracker for technical and website projects.

Chloedigital — London-based tech solutions company for digital style publishers.

Cipher — WordPress-focused web development agency.

Clarity — Curated online network to connect with expert mentors in marketing, sales and business development.

ClickWP — WordPress tech support.

Codeable — Outsourcing service for WordPress.

Google PageSpeed Insights — Get your PageSpeed score and use suggestions to make your website faster.

Maintainn — WordPress support services for small business, enterprise, and blogging websites.

Moqups — Create and collaborate on wireframes, mockups, diagrams and prototypes.

Piktochart — Infographic design app.

SixteenJuly — Branding, website design and digital strategy.

Sixty — Marketplace for web app users to get on-demand tech support and help.

SuperDuper — Quickly create a fully bootable backup or “clone” of your hard drive, whether you’re recovering from a mishap or migrating between machines.

WP Curve — WordPress support service.

WP Site Care — WordPress support company.

Need specialised help with your Shopify website? These Shopify experts are here to help!

Carson — Get small tasks and technical help done by experts for your Shopify site.

Shopify Experts — Find a web design and development company to create a customized online store.

TaskHusky — Expert Shopify and BigCommerce developers.

Need specialised help with your Squarespace website? Relax and reach out to these experts to help you build or maintain your Squarespace site.

Squarespace Specialists — Squarespace designers, developers and setup experts for hire.

If you’re building a membership site for your digital course, community, or products, these free & paid options are a great place to start.

Kajabi* — Platform to market, sell, and deliver your knowledge online.

Teachable — Create and sell online courses.

Thinkific — Create and sell online courses.

Wishlist Member* — Turn a WordPress site into a membership site.

AccessAlly — WordPress plugin for membership courses and marketing automation.

CustomerHub — Membership site for Keap by Infusionsoft users that helps manage members, billing and content your members are allowed to see.

SendOwl — Ecommerce platform that helps you sell digital products from your blog, social media or anywhere you can paste a link.

Memberful — Create and sell memberships to your audience.

Memberpress — WordPress membership plugin that integrates with WordPress, Stripe, PayPal and

Teachery — Platform to create and sell online courses.

Memberium — Infusionsoft membership plugin for WordPress.

OpenLearning — Online learning platform focused on community and student engagement.

Podia — Sell online courses, memberships and digital downloads.

If you’re hosting a free webinar, need a quick “coming soon” page or simply want to make an opt-in page for your new free e-book, you’ll need to create a landing page. These services have a wide variety of templates (some free, some paid), to get you started. — Create a free, one-page website quickly.

Leadpages* — Generate leads and increase revenue using the landing page creator with accompanying suite of lead generation and opt-in tools.

Thrive Themes* — Website services including WordPress templates and plugins.

Click Funnels* — Platform that allows you to create and configure a wide range of lead pages. Professionally created themes that you can configure.

Bloom — Email opt-in plugin.

Mailchimp — Email marketing, autoresponder tools and landing pages.

Beaver Builder — Page builder plugin for WordPress.

Megaphone — Create free WordPress landing pages quickly and easily.

Instapage — Customizable landing pages.

Launchrock — Website builder dedicated to “coming soon” and pre-launch pages.

PopUp Domination* — WordPress pop-up opt-in plugin.

OptinMonster* — Drag and drop opt-in form builder.

Once you’ve got your website up and running, it’s time to see what’s working and what’s not. Create your first split test, view your site traffic analytics, and use this software to show you what your visitors are doing on your site.

Monster Insights — Plugin that connects your WordPress website with Google Analytics.

Google Optimize — Free tool to run split tests on your website.

Kissmetrics — Behavioral analytics and engagement platform.

Optimizely — Customer experience optimization software.

Google Analytics By Monster Insights — WordPress plugin that allows you to connect your WordPress website with Google Analytics, so you can see how visitors find and use your website, and keep them coming back.

Simple Page Tester — Split testing plugin for WordPress.

VWO — Conduct visitor research, run A/B tests, build an optimization roadmap and run continuous tests across platforms.

Ever wonder how your website looks from your customer’s point of view? Use these website testing tools to find out.

Loader — Free load-testing service that allows you to stress test your web-apps and apis with thousands of concurrent connections.

When you’re ready to start building your mailing list or sending your first newsletter, you’ll need an email marketing provider. Choose one of these easy to use options.

ActiveCampaign — Email marketing, marketing automation, sales CRM and messaging. 

AWeber* — Easy-to-use email marketing and autoresponder tools.

Campaign Monitor — Email marketing tool.

ConvertKit* — Automation and email marketing tool.

Drip — Email marketing automation.

Mailchimp — Email marketing, autoresponder tools and landing pages.

Infusionsoft by Keap* — All-in-one marketing automation, email marketing, ecommerce and affiliate management platform.

Iterable — Email marketing, campaign automation, and growth tools for online business owners.

If you’re running a business, you’ll need a way to accept payments, process payments, and give your customers what they purchased. These resources do all of the above—some are one-stop shops for all your e-commerce needs, while others do one part of the process.

Authorize.Net — Payment gateway for credit card processing.

Big Cartel — Online store and e-commerce solution for artists and makers.

Cart66 — WordPress shopping cart for selling digital and physical products, donations, and memberships.

EJunkie — Simple shopping cart to sell digital downloads.

Easy Digital Downloads — Complete e-commerce solution for WordPress and selling digital downloads.

Etsy — E-commerce website focused on handmade or vintage items and supplies, as well as unique factory-manufactured items.

Gumroad — Sell music, comics, software, books, and films directly to your audience.

Invodo — Visual content creators for retailers and manufacturers.

PayPal — Online payments system.

Samcart* — Simple shopping cart software that offers upsells, payment plans, and more.

SendOwl — E-commerce platform that helps you sell digital products from your blog, social media or anywhere you can paste a link.

Shopify* — E-commerce platform for online stores and retail point-of-sale systems.

Square — Credit card processing and mobile payment company.

Stripe — Online payments system: send money, pay online or set up a merchant account.

WooCommerce — E-commerce toolkit that helps you sell anything online.

WP E-Commerce — WordPress plugin for e-commerce.

Tools to help you easily monitor data from tracking visitors, conversions, targeting and more.

Optimizely — Customer experience optimisation software. — Compiles web analytics and data into one place.

Google Optimize — Free tool to run split tests on your website.

Segment — Customer analytics and data platform. Collect user data, make better marketing decisions.

Picreel — Tracks user web activity and makes unique exit offers based on visitor activity.

Hotjar — Heatmaps and visitor activity recording.

FullStory — Heatmaps and eye tracking software.

OptiMonk — Engage with your website visitors through on-site messages and exit intent pop ups.

Proof — Display real-time customer activity notifications on your website to increase conversions.

VWO — Conduct visitor research, run A/B tests, build an optimization roadmap and run continuous tests across platforms.

Various paid plugins for WordPress that help make your site extra user-friendly.

Beaver Builder — Page builder plugin for WordPress.

Ultimate Add-ons for Beaver Builder — Custom Beaver Builder modules and templates.

Gravity Forms — Web form creator.

OptinMonster* — Drag and drop opt-in form builder.

Pretty Links — Shrink, cloak, track, organize and share short links using your domain name. Free and pro versions available.

Social Warfare — Add social share buttons to your website or blog.

Soliloquy WP — Responsive WordPress sliders.

Tools that will keep your site safe and secure.

Let’s Encrypt — Free, automated and open certificate authority providing website SSL encryption.

Sucuri — Company providing website security, malware scanning, and cleaning.